79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]

79% of Marketers Have Used Promoted Tweets in 2014 (But CPC Has Doubled Since January) [STUDY]

Twitter launched its Promoted Tweets marketing products back in April 2010 to much fanfare (and more than a little hyperbole). While the platform took a little while to find its legs, a new study has revealed that almost four in five U.S. marketers have now used Promoted Tweets in their advertising campaigns, despite paying more than twice what they were just six months ago.

A June 2014 study by RBC and Advertising Age found that 79 percent of U.S.

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