Twitter to Advertisers: 100% Viewability on Autoplay Videos — Or It's Free!
Twitter on Tuesday unveiled something new in its timeline: autoplay videos.
Twitter on Tuesday unveiled something new in its timeline: autoplay videos. And unless a promoted video is 100 percent viewable (not half-off-screen or scrolled by) and has been watched for at least 3 seconds, Twitter will not charge advertisers for the view.
Twitter’s senior product manager, David Regan, discussed this in a blog post:
As with all of our ad products, we’ve made sure that Promoted Videos on Twitter will continue to deliver high impact, high engagement and meaningful views for our advertising partners.
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