Why Facebook's Ad System is Really the World's Biggest Email System in Disguise

Smart Facebook ads are no different than smart email marketing. The same principles of list building, segmentation, sequenced content delivery, and optimization all apply.

Smart Facebook ads are no different than smart email marketing.

The same principles of list building, segmentation, sequenced content delivery, and optimization all apply.

Did you know that you can now deliver a sequence of messages to users, where after they consume message 1, you then queue up message 2, and so forth?

This is not the same as carousel ads (formerly known as multi-product ads), where you can have up to 10 panes in the carousel.

Ad sequencing is just saying “marketing automation” and “autoresponder” without using email-tainted words.

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