xAd: Retailers find success with location-targeted mobile ads in 2013

Mobile-location ad platform xAd has released its 2013 Year in Review Report, analyzing the most popular trends in mobile-location advertising for 2013. The report showed mobile retail apps to be on a huge increase, as consumers continue to use their devices to research and shop for products, search for real-world store inventory and more.

While retail apps were the fifth most popular category in 2012, they jumped to No. 1 in 2013, followed by auto, banking / finance, restaurants and telecommunications for the top five categories.