One of fall’s most-anticipated new series—especially for ad buyers—premieres tonight as ABC debuts A Million Little Things. And the network’s marketing campaign for the show is both leaning into the show’s parallels to This Is Us while also trying to differentiate it from hit NBC drama.
ABC is capping tonight’s premiere of the drama—in which a group of longtime Boston friends reexamine their lives after one of them (Ron Livingston) dies by suicide—by airing a PSA about suicide.
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