Adweek's 2020 Podcast of the Year Is Refinery29's Go Off, Sis

The show has become a vital amplifier for the voices and experiences of Black women

For Black women in media, carving out a space where they can be their most authentic selves—especially when it comes to making branded content for mainstream outlets—can pose a special challenge.  The women behind Refinery29’s sub-brand Unbothered, however, make it look easy by delivering vibrant stories that deeply resonate with an audience rarely catered to. 

“We really felt like it was important and necessary to create a space for ourselves,” Unbothered’s vp of brand innovation and strategic partnerships Chelsea Sanders tells Adweek.

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