Ahead of next month’s upfront agency meetings, AMC Networks is creating a standalone data sales group, called AMCN Agility, to oversee its data offerings for clients.
The group—which will be run by Adam Gaynor, vp, advertising and data solutions sales at the network—will feature its Aurora Video Targeting Solutions platform for advanced audience segmenting and targeting, which AMC Networks first brought to market during last year’s upfront.
AMC Networks—which includes AMC, IFC, SundanceTV, WE tv and BBC America— said its data offerings will be a big priority during this year’s upfront.
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