As Long as S.W.A.T.'s Theme Song Was Intact, CBS Had a Lot of Leeway to Reboot the Brand

Broadcast’s last new fall series debuts tonight

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The fall season is more than a month underway—and the most likely candidates to be renewed and canceled have already emerged—but one more broadcast show has yet to premiere: S.W.A.T., which debuts on CBS tonight.

The series, which CBS held until the conclusion of its Thursday Night Football games, is based on the show that ran for two seasons in the mid-’70s, as well as the 2003 film with Colin Farrell and Samuel L. Jackson. Shemar Moore stars as Hondo, who heads up L.A.’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in