Digital Storytelling

BBC’s I May Destroy You Zine Drives Awareness Around Sexual Consent

Interactive digital campaign includes articles by sex educators and clips and stills from Michaela Coel’s series

Photo of Michaela Coel
The zine features shots of memorable moments from the series' first season.BBC Creative
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By Ian Zelaya

I May Destroy You has proved to be one of 2020’s most remarkable new TV series, offering a raw, provocative and often darkly funny exploration of sexual consent and trauma through the millennial lens. The BBC One and HBO original—written by, directed by and starring Michaela Coel—is now being recognized in a digital zine to drive greater awareness around sexual consent.

BBC Creative has partnered with media company Gal-dem, which platforms women and nonbinary people of color, and style magazine The Face to launch a digital magazine called The Ins and Outs of Consent.

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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