Advertising campaigns and candidates during an election season can often be complicated (and divisive), but marketing election coverage itself may leave some more room for creativity. In new ads, CNN is employing characters from classic political cartoons to help promote its live political coverage.
In spots promoting the cable network’s coverage of events like the Democratic and Republican national conventions and the upcoming presidential debates, CNN ads feature a bickering elephant (representing the Republican Party) and donkey (Democrats) rendered in hand-painted stop-motion figures reminiscent of a cartoonist’s pen.
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