Here’s What Ad Buyers Really Thought About Upfronts Week

Their 9 biggest takeaways as this year’s negotiations heat up

Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it’s the buyers’ turn. Before they dove into this year’s upfront negotiations, several of them reflected (anonymously) on what they really thought about this year’s week of presentations and parties: the good, the bad and the Whiskey Cavalier.

Too. Damn. Long.

Buyers are still recovering from NBCUniversal’s longest upfront event yet.

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This story first appeared in the May 28, 2018, issue of Adweek magazine. Click here to subscribe.