Another upfronts week packed with big buzzwords and even bigger promises is in the books. Now that the major media companies have had their say about the 2018-19 TV season, it’s the buyers’ turn. Before they dove into this year’s upfront negotiations, several of them reflected (anonymously) on what they really thought about this year’s week of presentations and parties: the good, the bad and the Whiskey Cavalier.
Too. Damn. Long.
Buyers are still recovering from NBCUniversal’s longest upfront event yet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in