Mountain Dew and AMC’s New Walking Dead Augmented-Reality App Puts Walkers All Around You

Fans can unlock new zombies via the brand’s ads in each episode

Walking Dead fans won’t have to wait until the Season 8 premiere on Oct. 22 to get up close and personal with zombie walkers.

AMC and Mountain Dew have teamed up for a new augmented-reality app, The Walking Dead Encounter, which will let users place walkers in the real world, in both still photos and video, and share the AR creations on social media.

The Walking Dead Encounter is the centerpiece of an extensive partnership between AMC and Mountain Dew, which spans the first half of The Walking Dead’s eighth season.

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