When you’re counting the business winners of the year in quarantine, don’t forget Roku among the Zooms and TikToks benefitting from seismic shifts in how we live, work and consume media.
Roku’s stock price has nearly doubled since this time last year, as its users spend more time indoors, adopt new streaming platforms and nix their pricey cable bundles.
When people cut the cord, Roku says they almost never come back, pointing to a survey from the company that found 92% of consumers who left cable TV never planned to go back, Scott Rosenberg, Roku’s svp and gm, platform business, said at Adweek’s Convergent TV summit Wednesday.
Rosenberg, in conversation with Adweek TV editor Jason Lynch, said that they saw users cutting the cord significantly in Q2 and Q3 because of a lack of live sports programming and tighter household budgets due to high U.S.
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