Publishing News

What to Expect From Viacom and Snapchat's Expanded Partnership

Including new programming for the social platform from MTV

Viacom and Snap, Inc. are expanding their partnership.Sources: Viacom, Snap Inc
sara.jerde
By Sara Jerde

Viacom and Snapchat, Inc. are expanding their partnership, the companies announced today.

Viacom will create and develop new shows and more Our Stories from MTV, BET and Comedy Central to appear on Snapchat’s Discover page.

“We’re really starting to see the separation of ages by platform,” MTV president Chris McCarthy said. “We’re focused on how do we capture the most viewers in the platforms that they’re on? We’re going to be leaning way heavier into [ages] 12-17 in digital/social.”

Over the past two years, Snap has teamed with ESPN, Scripps

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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