Why ABC Put a 'Make America Great Again' Hat in Its Roseanne Subway Activation

Trump’s presidency has divided the Conner family

It’s been two-and-a-half weeks since ABC turned a New York subway train into the iconic Roseanne living room as part of its nostalgia-themed marketing campaign to promote the revival’s debut on March 27.

Since then, a few eagle-eyed commuters have spotted a curious element of the activation on New York’s shuttle train between Grand Central Station and Times Square: When some of the subway doors close, they reveal what appears to be a Make America Great Again hat.

ABC

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in