Formula 1 fans will see the CNN logo zip by them in the near future.
CNN International is a new McLaren-Honda partner for the 2015 Formula 1 season and beyond, the network and McLaren Technology Group announced today.
CNN’s branding will appear on the front-wing endplates of the new McLaren-Honda MP4-30 Formula 1 car, which will be unveiled in an online launch on January 29. The multi-year deal also gives CNN access to McLaren’s soon-to-open thought leadership centre, where CNNI will produce several new programs.
“The added exposure CNN International will gain through our association with McLaren is part of an expansive consumer engagement initiative to capitalize on the power of our brand and consolidate our position as the world’s biggest international news brand. The additional business, broadcasting and cross-marketing opportunities made possible by this multi-year deal will forge a close relationship between two companies on the world stage,” said CNN International COO Rani Raad.
McLaren-Honda campaigns the 2015 FIA Formula 1 World Championship with the driver pairing of two-time (2005, 2006) world champion Fernando Alonso and 2009 world champion Jenson Button.