Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
Taylor Montgomery's journey shows career progression isn't always linear.
Reddit’s CMO Busts Platform Myths
Two people ask for recommendations in their Reddit communities every second, taking actions based on those recommendations.
Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns
Rooting work in the community is crucial to success, Instagram and Wieden+Kennedy leaders said at Social Media Week.
Paramount Hires a Bank to Explore the Sale of VidCon
Paramount's move to sell VidCon comes amid the company’s broader merger and sales efforts.
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]
Creators and Strategists Say These Are the Social Trends to Watch
At Social Media Week, experts discussed Instagram's ceiling and testing content on X.
LinkedIn Makes Its Case for a Permanent Spot in Social Strategy
At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.
Taco Bell Takes Over Social Media Because It Doesn’t ‘Borrow Cool’
CMO Taylor Montgomery explains Taco Bell's social marketing strategy.
Social Media Week Preview: Duolingo’s Masterminded Social Listening Tactics
Katherine Chan explains the Duo Multiverse and that 'WTF moment' during the Super Bowl.
Megan Thee Stallion to Bring Hot Girl Energy to Social Media Week
Megan Thee Stallion joined the three day Social Media Week program in April, set to take place in New York.
Enter The Creatorverse
Social Media Week Europe was all about the creator.
Booking.com Is Striking a New Balance Between Brand and Performance
YouTube is helping the brand do both better.
Adweek Podcast: Real LGBTQ+ Allyship From Brands Matters Now, More than Ever
Post the Bud-Dylan Mulvaney backlash, these powerful, personal stories are a must-hear for all marketers.
Creators Can Help Brands Cut Through the Noise, Here’s How
BuzzFeed Inc, We Are Social and Butterfly 3ffect talk breaking social media algorithms.
Faux Ads and AI Influencers Boost Creative Opportunity
At Social Media Week Europe, industry leaders identified three creator economy trends to watch.