Creativity x Culture
Personalized Fitness: iFit Pioneers AI-Powered Workouts
CMO Mark Phillips talks iFit’s journey and real-world community initiatives.
Exclusive: Golden State Valkyries Debut Women’s Basketball Brand on WNBA Opener
Exclusive: Golden State Warriors' Amanda Chin and agency Cartwright explain the logo for the WNBA's newest team.
Caitlin Clark Brings Increasing Brand Power Into WNBA Opening Day
Caitlin Clark and WNBA rookies have marketing, media and sponsor support as the 2024 season begins.
CMOs Are Living Many Lives in the C-Suite
Why marketing chiefs are ascending to CEO—and joining boards.
Behind Hello Sunshine’s Success: Building Stories That Resonate
Head of DTC Maureen Polo on the need for human touch in a digital age.
Major League Soccer’s Attitude and Access Scored It a New CMO
Major League Soccer named former Chase and Pfizer marketer Radhika Duggal its new CMO.
Brave Commerce: Balancing Flavor and Health in Canned Drinks
Olipop CEO Ben Goodwin takes nutrition seriously.
9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit
The inaugural ADWEEK Brand Play Sports Marketing Summit reveals that evolving audiences and technologies make it increasingly difficult to game the system as the rules and stakes change
The Speed of Culture: Leading Puma Into the Digital Age
The sneaker brand's head of emerging marketing tech on AR, digital goods and more.
Kendall Toole Explains Why You Don’t Quit in New Brand Video
Peloton's Kendall Toole participates in the latest Persevering Profile from sports nutrition brand Don't Quit.
Gap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival
Ex-Nike and Apple exec, Fabiola Torres, fills a seat left vacant since 2022.
Make Waves—But Make Sure They Propel the Brand Forward
This model ensures a QSR brand can create varied yet consistent content, reinforcing why it's special and, more importantly, why consumers should choose it—now and in the future.
Glamorous Rest: Unisom and Christian Siriano Host Slumber-Themed Met Gala Parade
The Martin Agency helps the brand put the 'beauty' in sleep on fashion's biggest night.
Tango Returns to Humorous Roots With an Awkward Prison Dance Scene
Tango seeks to woo Gen Z with a 'dangerously potent' brand platform.
The Kentucky Derby Rode Style and Social Media to Gen Z Success
The Kentucky Derby rode style and social media into an influx of designers and brands.
Airbnb’s Most Exclusive Listings Are Now Available for More Than One Night
Airbnb's CMO on luring new guests with celebrity hosts and unique destinations with Icons.
