How Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Huge viewership for March Madness and the WNBA Draft brought big returns to Disney.
Exclusive: A Look Inside Paramount’s Upfront Dinners for 2024
Paramount is once again hosting "intimate, bespoke" upfront dinners instead of a one-off event.
Paramount CEO Bob Bakish Officially Exiting Company
Bob Bakish is out at Paramount as merger talks continue.
Google Touts Programmatic Video Capabilities and DSP at NewFronts
Google open sources tech for first-party data and reveals new tools to transact CTV programmatically.
Telemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández
Telemundo brings SNL to upfront, and NBCU rolls out new way to reach Hispanics.
WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio
Warner Bros. Discovery is looking to unify buying with a new first-party data solution.
Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront
The chairman of Paramount Advertising has been with the company for over three decades.
Netflix Surprisingly Reveals Upfront Plans: Looks at Squid Game Season 2, Ad Offerings
Netflix's leaders reveal details of the company's upfront event.
WBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront
WBD adds David Porter to lead ad sales research and data insights.
Amazon Snags Former NBCU Exec Krishan Bhatia as VP of Global Video Advertising
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.
Scripps Upfront Pitch Deck Showcases Caitlin Clark WNBA Games, ION Rebrand
Scripps features Caitlin Clark and ION rebrand in its upfront pitch deck.
AMC Networks’ New Walking Dead Spinoff and Upfront Pitch Feed Into Doggone Fandom
AMC's upfront pitch includes a new Walking-Dead-adjacent series, more ad tiers and expanded Audience+.
GroupM Launches Dedicated Women’s Sports Marketplace at Upfront
A dedicated women's sports marketplace hits the upfront thanks to GroupM.
Disney Launches Refreshed Disney+ App With Hulu, Shakes Off the Blues
The Disney+ and Hulu app integration comes with new branding.
NBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and Shoppable Food Delivery
At One24, the company highlighted generative AI, shoppable capabilities and measurement enhancements.