The 6 Factors for Creating Attention-Grabbing Brand Moments
How to make your brand activations and creative marketing newsworthy.
Can a New Name Give the Boy Scouts a New Lease on Life?
Now known as Scouting America, a brand name is a distillation of a promise.
The Bumble Fumble: Weaponizing Versus Witnessing Consumer Insights
The dating app capitalized on its audience’s pain points rather than tending to them.
Molly Baz’s Pregnant Body Is Too Risque for Times Square
Controversy over the lactation cookie campaign from Swehl highlights double standard for women's bodies.
Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’
As the industry enters upfronts season, there is a need to revisit the stats about the growing majority in the U.S.
Want a Leg Up in the Ad Industry? Start in the Restaurant Business
A persnickety diner requires patience, tolerance and acceptance of the reality that, after all, they’re paying the bill.
Why We Can’t Stop Talking About Asian Creativity
The ad industry needs to break down the sameness that risks dominating visual culture.
The Loneliness Epidemic and Media Consumption: What Marketers Need to Know
More-so than attention metrics, there is a bigger macro trend that could be affecting today's media investments.
Make Waves—But Make Sure They Propel the Brand Forward
This model ensures a QSR brand can create varied yet consistent content, reinforcing why it's special and, more importantly, why consumers should choose it—now and in the future.
The Less Obvious Scary Things About Starting an Ad Agency
If you're going to bootstrap your own thing, you're going to have to learn to live with fear.
Who Wants 228 Big Macs?
Customers would see their points as a tangible pathway to getting more of what they love rather than a generic currency.
Will Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
58% of consumers want a hassle-free, no-questions-asked return policy. Will customers abandon a brand that doesn’t offer that?
Unlock Creative Effectiveness and C-Suite Buy-In With Neurodesign
Neurodesign doesn’t offer a paint-by-numbers template or form a creative straitjacket, which seems to be a common misconception.
Camaraderie Over Competition: Newbie Ad Agency Founders, Unite
There is a phenomenon happening among ad agency startups.
How to Update Your Consumer Archetypes for Gender Inclusivity
Consumers who don’t see themselves in one brand will look to another.