Kathryn Lundstrom
Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.
Look Inside the Pitch Deck That Sustainability Platform Provenance Used to Raise $5 Million
Sustainability tech platform Provenance aims to simplify brands' green claims.
Inside Amazon’s Star-Studded First Upfront Week Event
Amazon's star-studded upfront week event included Jake Gyllenhaal, Reese Witherspoon and more.
Expedia Launches Travel Media Network, Expanding Ad Business to Include Offsite Buys
The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising business.
How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
The climate impact of social media ads has previously been measured by estimating impact using carbon calculators.
Clean Creatives’ F-List Awards Are Back, Trolling the Ad Industry for Ties to Polluters
Edelman, Havas, McCann and Ogilvy were each "dishonored" by winning in one of 10 categories.
Disney, Walmart Team Up for Enhanced Targeting, Measurement Across Streaming
The Walmart Connect-Disney Advertising partnership enables advanced targeting and outcome-based measurement.
Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
The partnership marks Kroger Precision Marketing's second demand-side-platform partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising.
Amazon’s Ad Business Continues to Boom
Amazon's ad business grew to $11.8 billion, representing 8% of its total revenue.
Vizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio are now able to buy ads to run when viewers hit pause.
Best Buy and CNET Are Combining Their Ad Inventory
The deal between Best Buy and CNET represents a significant innovation in retail media, one analyst said, and could mark a turning point as more retailers and publishers partner or [...]