These Are the 2016 Digital Trends Consumers Love (Infographic)

Quizzes were the most shared content type on Facebook last year, and 96 percent of users who take a sponsored BuzzFeed quiz will complete it.

Consumer behavior is ever shifting as new technology and social networks become available. Whether it’s seasonal changes or network-based preferences, marketers need to be able to react appropriately and provide the experience users want. An infographic from ReachLocal examines the 2016 trends consumers love.

Mobile is perhaps the biggest change that consumers love. In 2015 mobile search outpaced desktop search for the first time and currently 79 percent of consumers use their devices to conduct local searches.

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