How TelevisaUnivision Put Measurement and Music Centerstage at 2024 Upfront
The Spanish-language network emphasized accurate representation and connection with the country’s growing demographic.
Netflix Scores Live NFL Games on Christmas, Shocks TV World
Netflix signs three-year deal with NFL for Christmas Day games.
Mark Thompson Lays Out the Facts of CNN’s New Ad Strategy
CNN CEO Mark Thompson reveals branded verticals to take sponsorship opportunities beyond politics for advertisers.
Let’s Be Upfront: More Changes Are Coming to Upfront Week
The annual advertising event kicks off in May, but it could look very different in the future.
Disney Touts Scale, Sports and Storytelling at Upfront
Disney showcases celebs, scale, content and Marvel at upfront.
Exclusive: Disney Ads Boss Rita Ferro Gets Animated in Family Guy Upfront Clip
Rita Ferro, Disney's ad sales president, appears in Family Guy clip at the upfront.
Inside Amazon’s Star-Studded First Upfront Week Event
Amazon's star-studded upfront week event included Jake Gyllenhaal, Reese Witherspoon and more.
ABC Sees ‘High Potential’ in Fall Lineup
High Potential, Doctor Odyssey and The Golden Bachelorette will anchor ABC's fall lineup.
Forget Tom Brady and Jamie Foxx: Election, Super Bowl and World Cup Were Stars of Fox Upfront
The presidential election, Super Bowl and World Cup rule Fox upfront.
‘Wicked’ Start: How NBCU Kicked Off Upfront Week
NBCU's upfront included Kevin Hart, the Wicked trailer and Seth Meyers roasting Linda Yaccarino.
Fox Renews Universal Basic Guys Ahead of Fall Premiere
Universal Basic Guys is joining Fox's Animation Domination lineup, while Family Guy will wait on the bench until midseason.
Advertisers Are Still Significantly Under-Investing in the Hispanic Audience, Despite ‘Latin Boom’
As the industry enters upfronts season, there is a need to revisit the stats about the growing majority in the U.S.
Hollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
Following a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About ‘Stability’
NBC's fall lineup includes new comedies and a 3-hour SNL special.
How Marketers Use Attention Measurement in CTV Strategies
Attention data can help benchmark performance.
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
Warner Bros. Discovery is prioritizing new Max sponsorships and its sizable sports portfolio.
